Unashamedly, Catherine appreciates, and follows the cultural practice of relationship building, and establishing trust in business.

Dealing with people you know and trust, exchanging ideas and appreciating professional networks is integral to the cultural and intellectual property of doing business.

Our experience has shown that alliances with local business partners; the holders of tacit knowledge of product and place is critical to the growth and success of partnerships, financial resourcing and brand recognition.

We recommend a long term commitment to the model of business relationship building and the cultivation of cultural intelligence when doing business across continents. This enables the pathway to a greater exchange of talent, skills, creative agility and trust when doing business.



“Good partnering skills will be especially important where entrepreneurs become an increasingly influential source of ideas within those industries where entry-barriers based on adoptive flexibility within technology-changing industries have replaced capital-intensive entry barriers. (…) Strategic alliances have been an important evolutionary stimulus for changing both industry structures and the links between related industries. That pattern of influence is expected to intensify in the future.”

– Harrigan, K.R. (2015). Strategic alliances as agents of competitive change, pp 6-7,
viewed 8 November 2015



Future business depends on human, and technological connectivity.

Business relationships are the catalyst to success in commerce, no matter which country you operate in.

In the age of network economies and growth, the following are considered key premium qualities in business:

  • The intelligence surrounding market analytics,
  • Contemporary strategic alliances,
  • Trust

Cultural and information economists are the newest agents of competitive change, and are an operational necessity in business.

Prudential strategic alliances are key platforms to a firm’s expansion, to improving global competitive advantage, and sustaining success.

Be patient and don’t give up, as business relationships can take a long time before they move on to a commercial transactional relationship.

To facilitate business, honesty, word of mouth referrals, and remaining intuitively open to different belief systems, whilst being respectful in the host country is part of the inter-community of thinking in global business.

The non-rational emotions of business, to include building friendships, faith, confidence and a sense of authenticity is critical in negotiations.

To envision the future, we recognise that values help to shape the future. Drawing on such a premise, and with hindsight, Arudha’s leadership team provide you with the strategies, and a vision for change, that is inspirational, original, and attainable.




”If you want to do business in India, don’t hire a Consultant, hire an anthropologist.”

UK Economist, Lord Meghnad Desai, M.P.,

British Business Group National Convention, Mumbai, 2013.