Leadership – Catherine A. Mathews

Catherine Mathews,
CEO, Arudha Corporate Alliances

Business entrepreneur, mentor, creative visionary.
A futurist who actions your business ideas

I have been committed to promoting business, education, government, and diplomatic relations since 1984.

Together with my team at Arudha Corporate Alliances, we specialise in providing unique and tailored business matching, as well as key advisory services to individuals and businesses – big or small.

Arudha is Sanskrit for rise-up, in confidence, and being visible. Embodying the ethics of the ARUDHA meaning,first impressions count, being honest and displaying integrity in business, are non-negotiable values.

My business relationships and understanding of the cultural nuisances of doing global business, is unparalleled. You can listen to the ‘Future Returns’ Podcast series.

In the global digital economy, people want to do business with people. The networked human and digital economy; as well as extensive knowledge capital, I believe, are premium assets in today’s business world.

Welcome to the unique place of high value knowledge and cultural capital in business.

Capabilities

Are you looking to rescue a struggling brand identity, start a brand or better still grow your B2B, B2I or consumer business?

Trending topics across all industries and businesses of all sizes, include; staying authentic in business, and ensuring your online content marketing and design are not only current but attracts the right attention. From my business to yours, we will work together to establish your strategic Australian market entry business plan but also craft your brand story. We are always available to trouble-shoot when problems arise.

With a critical eye for detail, a good sense of organisation, and a bit of a tough love, Arudha has a long history of helping businesses to grow, increase their market reach, refine their brand identity and audience interactions to enable them to position their USP (Unique Selling Point) above their competitors and draw customers/clients toward them.

Curating a strong brand voice, building client trust and familiarity, especially in the early stages of business development or prior to entering a new market, positions your brand with greater authority that will draw prospective clients/customers toward you. It’s what you need to gain a competitive advantage.

The competitive advantage

“Good partnering skills will be especially important where entrepreneurs become an increasingly influential source of ideas within those industries where entry-barriers based on adoptive flexibility within technology-changing industries have replaced capital-intensive entry barriers. (…) Strategic alliances have been an important evolutionary stimulus for changing both industry structures and the links between related industries. That pattern of influence is expected to intensify in the future.”

– Harrigan, K.R. (2015). Strategic alliances as agents of competitive change, pp 6-7,
viewed 8 November 2015

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